Brainerd, MN—Brand new on the market, the M-POW-R Reel TM and Rod Combo is designed to assist disabled anglers in retrieving lures and landing fish.The combo features a battery operated, motorized spinning reel, paired with an extended butt, medium action spinning rod which offers additional leverage and fits easily into any standard rod holder.

The entire package consists of the rod and reel, a fanny pack battery, and a pulse width modulated speed control, which provides optimum torque throughout the motor’s power band. Anglers operate the reel with a thumb-actuated button located on the rod grip just above the reel. A backup reel handle and a power point adapter plug are also included.The brainchild of Dr. Roland “Doc” Kehr, former co-owner of the Lindy Little Joe tackle company, the M-POW-R combo was developed for Doc’s son Nathan, who has cerebral palsy and is unable to use his left arm and hand.Nathan, growing up in the Brainerd Lakes area of Minnesota, has been an avid angler all his life, but his disability limited his enjoyment of the sport. He could cast with his right arm and reel with his right hand, but he couldn’t do both simultaneously, impeding his ability to fight and land fish. He had to rely on his fishing partner, most often his father, to either hold the rod or operate the reel. Do cwas determined to find a solution.